:root {
  --ink: #0d0b0c;
  --graphite: #1a1517;
  --graphite-2: #241d20;
  --gold: #e6b34f;
  --gold-soft: #f2d089;
  --gold-deep: #9a6b16;
  --red: #e0243a;
  --red-deep: #a3122a;
  --magenta: #d92b86;
  --ivory: #f6efe4;
  --ivory-2: #ece2d2;
  --smoke: #b9aeb1;
  --line: rgba(246, 239, 228, .16);
  --display: "Big Shoulders Display", "Arial Narrow", Impact, sans-serif;
  --sans: "Manrope", "Segoe UI", Arial, sans-serif;
  --serif: "Instrument Serif", Georgia, serif;
  --gutter: clamp(18px, 4vw, 56px);
  --max: 1240px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; }
body {
  margin: 0;
  background: var(--ink);
  color: var(--ivory);
  font-family: var(--sans);
  font-size: 1.02rem;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3, p { margin-top: 0; }
:focus-visible { outline: 3px solid var(--gold); outline-offset: 3px; }
.skip-link { position: absolute; left: -999px; top: 8px; background: var(--gold); color: var(--ink); padding: 10px 16px; font-weight: 800; z-index: 100; }
.skip-link:focus { left: 8px; }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 12px var(--gutter);
  background: rgba(13, 11, 12, .9);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; font-family: var(--display); font-weight: 800; font-size: 1.35rem; letter-spacing: .06em; text-transform: uppercase; }
.brand img { width: 44px; height: 44px; border-radius: 50%; object-fit: cover; border: 2px solid var(--gold); }
.nav-links { display: flex; align-items: center; gap: clamp(14px, 2.4vw, 32px); }
.nav-links a { text-decoration: none; font-size: .78rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--smoke); padding: 8px 0; }
.nav-links a:hover { color: var(--gold); }
.nav-links a.nav-cta { color: var(--ink); background: var(--gold); padding: 11px 18px; border-radius: 2px; }
.nav-links a.nav-cta:hover { background: var(--gold-soft); color: var(--ink); }
.menu-button { display: none; background: none; border: 1px solid var(--gold); color: var(--gold); padding: 9px 16px; font: 800 .78rem var(--sans); letter-spacing: .14em; text-transform: uppercase; cursor: pointer; }

/* Ticker */
.ticker { background: var(--gold); color: var(--ink); overflow: hidden; white-space: nowrap; border-block: 1px solid var(--ink); }
.ticker-track { display: inline-flex; animation: run 34s linear infinite; }
.ticker span { font-family: var(--display); font-weight: 800; font-size: 1.15rem; letter-spacing: .12em; text-transform: uppercase; padding: 8px 0; }
@keyframes run { to { transform: translateX(-50%); } }

/* Buttons */
.button { display: inline-flex; align-items: center; justify-content: center; gap: 8px; padding: 15px 26px; background: var(--gold); color: var(--ink); text-decoration: none; font-weight: 800; font-size: .8rem; letter-spacing: .14em; text-transform: uppercase; border: 2px solid var(--gold); border-radius: 2px; transition: transform .2s, background .2s; cursor: pointer; font-family: var(--sans); }
.button:hover { transform: translateY(-2px); background: var(--gold-soft); border-color: var(--gold-soft); }
.button.ghost { background: transparent; color: var(--ivory); border-color: var(--ivory); }
.button.ghost:hover { background: var(--ivory); color: var(--ink); }
.button.dark { background: var(--ink); border-color: var(--ink); color: var(--ivory); }
.button.dark:hover { background: var(--graphite-2); border-color: var(--graphite-2); }
.button.magenta { background: var(--magenta); border-color: var(--magenta); color: #fff; }

.eyebrow { font-size: .78rem; font-weight: 800; letter-spacing: .24em; text-transform: uppercase; color: var(--gold); margin-bottom: 18px; }
.section-heading .eyebrow { color: var(--gold); margin-bottom: 14px; }
.light .section-heading .eyebrow, .light .eyebrow { color: var(--red-deep); }
.serif { font-family: var(--serif); font-style: italic; font-weight: 400; text-transform: none; letter-spacing: 0; }

/* Hero */
.hero { position: relative; display: grid; grid-template-columns: 1.08fr .92fr; gap: clamp(20px, 4vw, 64px); align-items: center; max-width: var(--max); margin: 0 auto; padding: clamp(36px, 6vw, 84px) var(--gutter) clamp(44px, 6vw, 84px); }
.hero::before { content: ""; position: absolute; inset: -10% -30% auto auto; width: 70%; height: 90%; background: radial-gradient(closest-side, rgba(224, 36, 58, .34), transparent 70%); z-index: -1; }
.hero h1 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(6.2rem, 14.5vw, 12.5rem); line-height: .82; letter-spacing: -.01em; margin: 0 0 22px; }
.hero h1 span { display: block; }
.hero h1 .gold { color: var(--gold); }
.hero-tag { font-family: var(--serif); font-style: italic; font-size: clamp(1.6rem, 3vw, 2.5rem); color: var(--gold-soft); margin: 0 0 18px; line-height: 1.15; }
.hero-lead { max-width: 34em; color: #ddd3d6; font-size: 1.08rem; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
.hero-media { position: relative; }
.hero-frame { position: relative; aspect-ratio: 3 / 4; overflow: hidden; border-radius: 3px; box-shadow: 18px 18px 0 var(--red-deep); }
.hero-frame img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 12%; }
.hero-stamp { position: absolute; left: -18px; bottom: 28px; background: var(--gold); color: var(--ink); padding: 12px 18px; font-family: var(--display); font-weight: 800; font-size: 1.15rem; letter-spacing: .1em; text-transform: uppercase; transform: rotate(-3deg); }

/* Metrics */
.metrics { background: var(--ivory); color: var(--ink); }
.metrics-inner { max-width: var(--max); margin: 0 auto; padding: 26px var(--gutter); display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.metric strong { display: block; font-family: var(--display); font-weight: 900; font-size: clamp(2.4rem, 5vw, 3.8rem); line-height: 1; color: var(--red-deep); }
.metric span { font-size: .8rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: #4a3f42; }

/* Sections */
.section { padding: clamp(60px, 9vw, 116px) var(--gutter); }
.wrap { max-width: var(--max); margin: 0 auto; }
.section-heading { margin-bottom: clamp(28px, 4vw, 52px); max-width: 44rem; }
.section-heading h2 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(2.8rem, 7vw, 5.6rem); line-height: .9; letter-spacing: -.005em; margin-bottom: 16px; }
.section-heading h2 em { font-family: var(--serif); font-weight: 400; text-transform: none; color: var(--gold); letter-spacing: 0; }
.section-heading p { color: var(--smoke); font-size: 1.05rem; }

.light { background: var(--ivory); color: var(--ink); }
.light .section-heading p { color: #4a3f42; }
.light .section-heading h2 em { color: var(--red-deep); }
.light .eyebrow { color: var(--red-deep); }
.alt { background: var(--graphite); }

/* About */
.story-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(28px, 6vw, 88px); align-items: center; }
.portrait { position: relative; }
.portrait img.main { width: 100%; aspect-ratio: 3 / 4; object-fit: cover; object-position: 50% 30%; border-radius: 3px; box-shadow: -16px 16px 0 var(--gold); }
.portrait img.inset { position: absolute; right: -12px; bottom: -28px; width: 38%; aspect-ratio: 1 / 1; object-fit: cover; object-position: 50% 30%; border: 5px solid var(--ivory); border-radius: 3px; }
.story-copy blockquote { margin: 0 0 22px; font-family: var(--serif); font-style: italic; font-size: clamp(1.9rem, 3.6vw, 3rem); line-height: 1.12; color: var(--red-deep); }
.story-copy p { color: #2c2427; font-size: 1.06rem; }
.tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 22px; }
.tag { border: 1.5px solid var(--ink); padding: 6px 14px; font-size: .74rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; border-radius: 40px; }

/* Stage */
.stage-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(12px, 2vw, 24px); align-items: stretch; }
.stage-grid figure { position: relative; margin: 0; overflow: hidden; border-radius: 3px; background: var(--graphite); }
.stage-grid img { width: 100%; height: 100%; aspect-ratio: 3 / 4; object-fit: cover; }
.stage-grid figure:nth-child(1) img { object-position: 50% 45%; }
.stage-grid figure:nth-child(2) img { object-position: 50% 26%; }
.stage-grid figure:nth-child(3) img { object-position: 50% 12%; }
.stage-grid figcaption { position: absolute; inset: auto 0 0 0; padding: 60px 18px 18px; background: linear-gradient(to top, rgba(13, 11, 12, .92), transparent); font-family: var(--display); font-weight: 800; font-size: 1.3rem; letter-spacing: .08em; text-transform: uppercase; }
.stage-grid figcaption small { display: block; font-family: var(--sans); font-size: .74rem; letter-spacing: .04em; text-transform: none; color: var(--smoke); font-weight: 500; margin-top: 2px; }

/* Rhythm */
.strip { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 2.4vw, 32px); }
.strip figure { margin: 0; }
.strip img { width: 100%; aspect-ratio: 9 / 16; object-fit: cover; border-radius: 3px; }
.strip figure:nth-child(2) { margin-top: clamp(0px, 4vw, 56px); }
.strip figcaption { margin-top: 12px; font-family: var(--display); font-weight: 800; font-size: 1.15rem; letter-spacing: .1em; text-transform: uppercase; color: var(--gold); }
.strip figcaption span { display: block; font-family: var(--sans); font-size: .82rem; letter-spacing: 0; text-transform: none; color: var(--smoke); font-weight: 500; }

/* Partners */
.partner-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 2vw, 26px); }
.partner { background: #fff; color: var(--ink); border-radius: 3px; overflow: hidden; display: flex; flex-direction: column; box-shadow: 0 1px 0 rgba(13, 11, 12, .08); }
.partner img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 8%; }
.partner .body { padding: 20px 22px 24px; display: flex; flex-direction: column; gap: 6px; flex: 1; }
.partner small { font-size: .72rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--red-deep); }
.partner h3 { font-family: var(--display); font-weight: 900; font-size: 1.9rem; text-transform: uppercase; margin: 0; line-height: 1; }
.partner p { margin: 0; color: #4a3f42; font-size: .95rem; }
.partner a.go { margin-top: auto; padding-top: 12px; font-weight: 800; font-size: .78rem; letter-spacing: .12em; text-transform: uppercase; color: var(--red-deep); text-decoration: none; }
.partner a.go:hover { text-decoration: underline; }
.partner.plain { background: var(--ink); color: var(--ivory); }
.partner.plain small { color: var(--gold); }
.partner.plain p { color: var(--smoke); }
.partner.plain a.go { color: var(--gold); }
.also { margin-top: 26px; font-size: .92rem; color: #4a3f42; }
.also strong { color: var(--ink); text-transform: uppercase; letter-spacing: .12em; font-size: .76rem; margin-right: 10px; }
.also a { margin-right: 14px; font-weight: 700; }

/* Coupons */
.coupon-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 2vw, 26px); }
.coupon { position: relative; border: 2px solid var(--gold); padding: 26px 24px; border-radius: 3px; background: var(--graphite); display: flex; flex-direction: column; gap: 10px; }
.coupon::before, .coupon::after { content: ""; position: absolute; top: 50%; width: 22px; height: 22px; border-radius: 50%; background: var(--ink); border: 2px solid var(--gold); transform: translateY(-50%); }
.coupon::before { left: -13px; }
.coupon::after { right: -13px; }
.coupon h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 2rem; line-height: 1; margin: 0; }
.coupon .note { color: var(--smoke); font-size: .93rem; margin: 0; }
.code-row { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding: 12px 14px; border: 2px dashed var(--gold); border-radius: 2px; margin-top: 4px; }
.code { font-family: var(--display); font-weight: 800; font-size: 1.7rem; letter-spacing: .12em; color: var(--gold); }
.copy-button { background: var(--gold); color: var(--ink); border: 0; padding: 10px 16px; font: 800 .74rem var(--sans); letter-spacing: .12em; text-transform: uppercase; cursor: pointer; border-radius: 2px; min-width: 92px; }
.copy-button.done { background: #3ac47d; }
.coupon a.go { font-weight: 800; font-size: .78rem; letter-spacing: .12em; text-transform: uppercase; color: var(--gold-soft); text-decoration: none; }
.coupon a.go:hover { text-decoration: underline; }
.coupon-foot { margin: 22px 0 0; color: var(--smoke); font-size: .88rem; }

/* Business */
.band { background: linear-gradient(120deg, var(--red-deep), #6f0d1e); }
.band-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(22px, 5vw, 72px); align-items: center; }
.band h2 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(2.8rem, 7vw, 5.6rem); line-height: .9; margin-bottom: 18px; }
.band h2 em { font-family: var(--serif); font-weight: 400; text-transform: none; color: var(--gold-soft); }
.band p { color: #f7dfe2; font-size: 1.05rem; max-width: 34em; }
.band .actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 24px; }
.stack { display: grid; gap: 14px; }
.stack article { background: rgba(13, 11, 12, .34); border: 1px solid rgba(246, 239, 228, .24); border-radius: 3px; padding: 20px 22px; }
.stack small { font-size: .72rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--gold-soft); }
.stack h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 1.7rem; margin: 4px 0 6px; line-height: 1; }
.stack p { margin: 0 0 10px; font-size: .95rem; color: #f2d7da; }
.stack a { font-weight: 800; font-size: .78rem; letter-spacing: .12em; text-transform: uppercase; color: var(--gold-soft); text-decoration: none; }
.stack a:hover { text-decoration: underline; }

/* CTA */
.cta-section { background: var(--gold); color: var(--ink); }
.cta-inner { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(24px, 5vw, 72px); align-items: center; }
.cta-section h2 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(3rem, 8vw, 6.6rem); line-height: .86; margin-bottom: 24px; }
.cta-section h2 em { font-family: var(--serif); text-transform: none; font-weight: 400; color: var(--red-deep); }
.cta-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.cta-note ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.cta-note li { padding: 14px 18px; border: 2px solid var(--ink); border-radius: 2px; font-weight: 700; }

/* Footer */
.site-footer { display: flex; flex-wrap: wrap; align-items: center; gap: 18px; padding: 30px var(--gutter); border-top: 1px solid var(--line); background: var(--ink); }
.site-footer img { width: 54px; height: 54px; border-radius: 50%; object-fit: cover; border: 2px solid var(--gold); }
.site-footer strong { display: block; font-family: var(--display); font-size: 1.3rem; letter-spacing: .08em; text-transform: uppercase; }
.site-footer span { color: var(--smoke); font-size: .88rem; }
.site-footer .social { margin-left: auto; display: flex; flex-wrap: wrap; gap: 18px; }
.site-footer .social a { text-decoration: none; font-size: .78rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--gold); }

/* Reveal */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s, transform .7s; }
.reveal.in { opacity: 1; transform: none; }

/* Media kit */
.kit-hero { position: relative; display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(20px, 4vw, 64px); align-items: end; max-width: var(--max); margin: 0 auto; padding: clamp(36px, 6vw, 84px) var(--gutter) clamp(30px, 4vw, 60px); }
.kit-hero h1 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(4rem, 12vw, 10rem); line-height: .82; margin: 0 0 20px; }
.kit-hero h1 .gold { color: var(--gold); display: block; }
.kit-hero .lead { max-width: 32em; color: #ddd3d6; font-size: 1.08rem; }
.kit-hero-media { aspect-ratio: 3 / 4; overflow: hidden; border-radius: 3px; box-shadow: 16px 16px 0 var(--magenta); }
.kit-hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 15%; }
.kit-title { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(2.6rem, 6vw, 4.8rem); line-height: .9; margin: 0 0 clamp(22px, 3vw, 40px); }
.kit-title em { font-family: var(--serif); font-weight: 400; text-transform: none; color: var(--gold); }
.light .kit-title em { color: var(--red-deep); }
.kit-intro { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(24px, 5vw, 72px); }
.kit-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-bottom: 14px; }
.kit-stat { border-top: 4px solid var(--red-deep); padding-top: 10px; }
.kit-stat strong { display: block; font-family: var(--display); font-weight: 900; font-size: clamp(2rem, 4vw, 3rem); line-height: 1; }
.kit-stat span { font-size: .74rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: #4a3f42; }
.kit-source { font-size: .82rem; color: #5c5053; }
.kit-intro .lead { font-family: var(--serif); font-style: italic; font-size: clamp(1.5rem, 2.6vw, 2.1rem); line-height: 1.2; color: var(--red-deep); }
.kit-intro p { color: #2c2427; }
.kit-cards, .format-grid, .proof-list { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(14px, 2vw, 24px); }
.kit-card, .format-card, .proof-card { border: 1px solid var(--line); background: var(--graphite); padding: 26px 24px; border-radius: 3px; }
.kit-card h3, .format-card h3, .proof-card h3 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: 1.8rem; line-height: 1; margin: 0 0 10px; }
.kit-card p, .format-card p, .proof-card p { color: var(--smoke); margin: 0; font-size: .96rem; }
.format-card span { font-family: var(--display); font-weight: 900; font-size: 2.6rem; color: var(--gold); line-height: 1; display: block; margin-bottom: 8px; }
.proof-card small { font-size: .72rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--gold); }
.proof-card a { display: inline-block; margin-top: 14px; font-weight: 800; font-size: .78rem; letter-spacing: .12em; text-transform: uppercase; color: var(--gold-soft); text-decoration: none; }
.proof-card a:hover { text-decoration: underline; }
.kit-gallery { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(10px, 1.6vw, 20px); }
.kit-gallery figure { margin: 0; overflow: hidden; border-radius: 3px; }
.kit-gallery img { width: 100%; aspect-ratio: 3 / 4; object-fit: cover; }
.kit-gallery figure.wide { grid-column: span 2; }
.kit-gallery figure.wide img { aspect-ratio: 8 / 5; object-position: 50% 30%; }
.contact-block { display: grid; grid-template-columns: 1.2fr .8fr; gap: clamp(24px, 5vw, 72px); align-items: center; max-width: var(--max); margin: 0 auto; padding: clamp(60px, 8vw, 110px) var(--gutter); }
.contact-copy h2 { font-family: var(--display); font-weight: 900; text-transform: uppercase; font-size: clamp(2.8rem, 7vw, 5.4rem); line-height: .9; margin-bottom: 18px; }
.contact-copy p { color: #ddd3d6; max-width: 34em; }
.contact-list { list-style: none; padding: 0; margin: 22px 0 0; display: flex; flex-wrap: wrap; gap: 8px; }
.contact-list li { border: 1.5px solid var(--gold); color: var(--gold); padding: 6px 14px; font-size: .74rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; border-radius: 40px; }
.contact-card { background: var(--gold); color: var(--ink); padding: clamp(24px, 3vw, 38px); border-radius: 3px; display: grid; gap: 6px; box-shadow: 14px 14px 0 var(--red-deep); }
.contact-card small { font-size: .72rem; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--red-deep); margin-top: 10px; }
.contact-card a:not(.button) { font-family: var(--display); font-weight: 900; font-size: 1.7rem; text-decoration: none; line-height: 1.1; word-break: break-word; }
.contact-card .button { margin-top: 14px; }
.print-bar { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter) 60px; }
.redirect { min-height: 100vh; display: grid; place-items: center; text-align: center; padding: 24px; }

/* Responsive */
@media (min-width: 1100px) {
  .format-grid { grid-template-columns: repeat(4, 1fr); }
}
@media (max-width: 960px) {
  .hero, .kit-hero, .story-grid, .band-grid, .cta-inner, .contact-block, .kit-intro { grid-template-columns: 1fr; }
  .hero-media, .kit-hero-media { max-width: 520px; }
  .hero-stamp { left: 10px; }
  .stage-grid, .partner-grid, .coupon-grid, .kit-cards, .format-grid, .proof-list { grid-template-columns: repeat(2, 1fr); }
  .stage-grid figure:nth-child(3) { grid-column: 1 / -1; }
  .stage-grid figure:nth-child(3) img { aspect-ratio: 16 / 10; }
  .kit-gallery { grid-template-columns: repeat(2, 1fr); }
  .portrait { max-width: 480px; margin-bottom: 30px; }
}
@media (max-width: 760px) {
  .menu-button { display: inline-block; }
  .nav-links { display: none; position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 0; padding: 8px var(--gutter) 20px; background: var(--ink); border-bottom: 1px solid var(--line); }
  .nav-links.open { display: flex; }
  .nav-links a { padding: 14px 0; border-bottom: 1px solid var(--line); }
  .nav-links a.nav-cta { margin-top: 12px; text-align: center; border: 0; }
  .brand span { font-size: 1.1rem; }
}
@media (max-width: 620px) {
  .metrics-inner { grid-template-columns: 1fr 1fr 1fr; gap: 10px; }
  .metric strong { font-size: 2.1rem; }
  .metric span { font-size: .64rem; letter-spacing: .05em; }
  .stage-grid, .partner-grid, .coupon-grid, .kit-cards, .format-grid, .proof-list { grid-template-columns: 1fr; }
  .stage-grid figure:nth-child(3) img { aspect-ratio: 3 / 4; }
  .strip { grid-template-columns: 1fr 1fr; }
  .strip figure:nth-child(3) { display: none; }
  .strip figure:nth-child(2) { margin-top: 32px; }
  .hero-frame, .kit-hero-media { box-shadow: 10px 10px 0 var(--red-deep); }
  .hero-actions .button, .cta-actions .button { width: 100%; }
  .kit-stats { grid-template-columns: 1fr 1fr 1fr; gap: 8px; }
  .kit-gallery figure.wide { grid-column: span 2; }
  .coupon::before, .coupon::after { display: none; }
  .site-footer .social { margin-left: 0; }
  .portrait img.inset { right: -6px; bottom: -22px; }
}
@media (prefers-reduced-motion: reduce) {
  .ticker-track { animation: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* Print */
@media print {
  @page { size: A4; margin: 12mm; }
  html, body { background: #fff !important; color: #111 !important; font-size: 11pt; }
  .site-header, .print-bar, .menu-button, .ticker, .skip-link { display: none !important; }
  .reveal { opacity: 1 !important; transform: none !important; }
  .kit-hero, .section, .contact-block { padding: 8mm 0 !important; break-inside: avoid; }
  .kit-hero { grid-template-columns: 1.1fr .9fr; }
  .kit-hero h1, .kit-title, .contact-copy h2, .kit-card h3, .format-card h3, .proof-card h3, .kit-stat strong { color: #111 !important; }
  .kit-hero h1 .gold, .kit-title em, .format-card span { color: #a3122a !important; }
  .kit-card, .format-card, .proof-card { background: #fff !important; border: 1px solid #999 !important; break-inside: avoid; }
  .kit-card p, .format-card p, .proof-card p, .kit-hero .lead, .contact-copy p { color: #222 !important; }
  .light { background: #fff !important; }
  .contact-card { box-shadow: none; border: 2px solid #111; }
  .kit-hero-media { box-shadow: none; }
  .kit-gallery { grid-template-columns: repeat(4, 1fr); }
  .alt, .site-footer, .contact-block, .section { background: #fff !important; color: #111 !important; }
  .site-footer { border-top: 2px solid #111; }
  .site-footer span, .site-footer .social a, .eyebrow, .proof-card small, .proof-card a { color: #a3122a !important; }
  .contact-list li { color: #111 !important; border-color: #111 !important; }
  .contact-card { background: #e6b34f !important; color: #111 !important; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .contact-card .button.dark { background: #111 !important; color: #fff !important; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .kit-gallery img, .kit-hero-media img { -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  a { text-decoration: none; }
}